Core Business Philosophies Mix Engineers Should Know
Fundamental Principles
Value Creation & Delivery
Focus on offerings that people need repeatedly/consistently
Look for recurring revenue opportunities (daily, weekly, monthly better than yearly)
Find existing business models to build upon rather than creating entirely new concepts
The easiest work to get is work you've already done
It's easier to sell to people actively looking for your service than to convince those who aren't
Form vs. Function Analysis
Always identify the core function being served before determining the form it takes
Function = what value/problem you're solving
Form = how you deliver that solution
Don't get stuck on specific forms when multiple solutions could serve the same function
Look at what people actually need rather than assuming specific solutions
Professional Growth Framework
The Bridge Model
Starting Point: Current position/capabilities
Destination: Clear professional goals
Bridge Components:
Help & support from mentors/coaches
Resources & information
Communication methods
Technology & tools
Networks & relationships
Potential Setbacks ("Pits")
Bad habits
Skill gaps
External complications
Negative outcomes
Harmful influences
Personal struggles
Societal pressures
Networking & Relationship Building
Core Principles
Make genuine connections without expectation
Focus on being helpful rather than selling
Share your journey openly but don't push for opportunities
Build relationships based on mutual interests rather than just business potential
Quality of network matters more than quantity
Practical Networking Strategies
Set concrete goals (e.g., meet 2 new people in 4 weeks)
Follow up with existing connections
Attend industry events
Use social media strategically but don't rely on it exclusively
Look for ways to provide value before expecting anything in return
Value Proposition Elements
Be specific about exactly what services you provide
Clearly communicate value to both sides
Define services in detail so clients know exactly what they're getting
Focus on how you're improving existing models rather than creating new ones
Career Development Strategies
Progress Measurement
Focus on consistent actions rather than trying to gauge exact progress
Look for signs of forward momentum rather than specific milestones
Understand that progress isn't linear
Don't compare yourself to veterans with decades of experience
Technical Development
Focus on building foundational skills before specializing
Invest in proper tools and monitoring systems
Learn how your work translates across different platforms/systems
Stay current with industry standards and technologies
Business Growth Tactics
Lead Generation
Develop multiple channels beyond social media
Create valuable content that showcases expertise
Build strategic partnerships
Leverage existing network for referrals
Consider free work for high-value portfolio pieces
Client Management
Set clear expectations upfront
Document processes and procedures
Maintain regular communication
Focus on long-term relationships over short-term gains
Be selective with clients to ensure good fit
Mental Approach & Mindset
Key Attitudes
Stay patient - success takes significant time
Focus on what you can control
Accept that growth takes time and can't be rushed
Maintain authentic relationships
Stay committed to continuous learning
Common Pitfalls to Avoid
Trying to do everything at once
Focusing too much on form over function
Getting discouraged by temporary setbacks
Comparing yourself to others
Neglecting relationship building
