The Business of Mixing
You're great at mixing.
So why isn't your career growing?
Because nobody taught you the business side.
So the income is inconsistent, the outreach is irregular, and the business runs on memory and stress. Most advice was not built for this industry. So you stay busy with what feels productive. Another plugin. Another piece of gear. Meanwhile, the real gap stays untouched.
The issue is not your talent.
It is the business systems behind it.
Trusted by 20,000+ engineers and the brands shaping the industry
Does this sound familiar?
You know you are undercharging
The numbers are not really working, even if you have tried to ignore them.
You hate self-promotion
You want more visibility, but outreach feels awkward, forced, or salesy.
You are busy, but not progressing
You work hard, yet the business still feels stuck.
Your systems live in your head
Too much gets tracked mentally. Nothing feels fully locked in.
You are not fully clear on your positioning
Mixer, producer, engineer, editor, mastering. Too many lanes, not enough clarity.
You are tired of feeling reactive
Work slows down, panic rises, outreach starts. Work picks up, and the cycle repeats.
Your business problems do not exist in isolation.
A few weak links keep dragging everything down.
The Business of Mixing System helps you strengthen the chain and get your business on track.
The Business of Mixing System
Start with the kind of support that matches the problem.
$333/mo for 24 months (1:1 Coaching) • Financing subject to approval • USD
Not sure where to start?
That is normal. Most engineers do not need more advice first. They need help seeing which part of the business is creating the most drag.
What feels most true right now?
Client results
This is what happens when the business side finally clicks.
More clarity. Better rates. Stronger systems. Less guesswork. Less drag.
I always had this scarcity fear that if I didn't say yes to everything, the phone would never ring again. Now I have the confidence to be more selective.
Matt KellerClosed 2 album deals in 2 days since starting the coaching program. LFG.
Josh GoodeWhat Michael does is help you build the structure so you can access the opportunities that are probably already there for you.
Joe GallagherLike all investments it may take time to see the results, but you will absolutely see them if you commit to the process.
Nicholas SetterThings that used to feel like headaches to manage, my client list, the projects I'm juggling, communications, are much easier now with the systems Michael helped me put in place.
Dan MarkusOne of the biggest takeaways was learning to treat creativity as a process, iterating without judgment, which completely changed how I do business.
Eugene DziachekI went in thinking I needed more motivation or better habits. What I actually needed was structure.
David Maria TrappIf anything, my only complaint would be that it was TOO MUCH value.
Josh BowmanI was always waiting for clients to come to me through referrals, when in reality I needed to be doing my own research and discovering new clients on my own.
Ryan DuludeWhat I didn't expect, and what I'm incredibly grateful for, was how much mindset work was involved. This turned out to be the most impactful part.
Julia BorelliThe systems we set up, as well as the mindset training, have truly given me the tools I need to finally transition to mixing full time.
Josh GoodeHis ability to structure your strategy, streamline your systems, and simplify all the boring sh*t that usually gets in the way of landing work is next level.
Mike AvenaimSome moments felt uncomfortable at first, but they ultimately reignited a part of me I hadn't tapped into in a long time.
Math BishopLearning the difference between operating as a technician versus an owner completely rewired how I think about my career.
Ryan DuludeThe website now showcases my work in a way that feels honest.
Matt KellerI just had my best ever quarter financially, and my reaction is: with what I've learned, I can do so much better next quarter.
Dan MarkusInstead of avoiding acquisition for long periods, I now work on it a little bit every day.
Daan DuurlandI've gotten better at separating my self-worth from my rates, which has given me a healthier perspective.
Josh BowmanTalked to my dad today after the strategy call. He said, "This guy you're working with sounds like an incredibly smart man."
Ryan DuludeMichael not only helped us define our brand values, but helped us internally sort through our ideas and bring clarity to our vision.
Nathan DantzlerThere is an artistic warmth in how Michael brings ideas to the forefront of his work.
Nathan DantzlerThe line between personal and business growth began to blur as we aligned on a set of values both should be built upon.
Jon CastelliFinding a team that specializes in branding clients in the music industry is exceptionally rare.
Matthew GenoveseMichael knows when to challenge you, when to offer support, and how to help you uncover insights that lead to real change.
Julia BorelliMy team can now fully handle project management and client communication without me. That kind of continuity wasn't possible before.
David Maria TrappI went in wanting a third party to help point out my blind spots, and I got more than that.
James ParrishMichael has a unique way of focusing conversations to tease out the most concise version of you and your brand.
Jon CastelliNot only has my workflow improved, but I've also noticed a significant decrease in stress and overwhelm.
Julia BorelliYou may think that you're organized, but there are levels, and you might be surprised how much more efficient you can be.
Nicholas SetterMy indie mix rate went from €670 to €860, and my established-act rate from €875 to €1,000.
David Maria TrappI was surprised at how in-depth we were able to go with addressing my specific needs.
Josh GoodeMichael worked with my natural strengths. I didn't have to pretend to be someone I'm not.
Matt KellerI now have clearer, more structured processes for the business side, which allows me to be much more free and creative during my creative work.
Daan DuurlandMichael has led me to find the strongest, most authentic, human version of myself, and it has raised eyebrows in my entire musical community.
Alex KrispinWith Michael's insights and systems, I see so many opportunities for growth relative to where I was before.
Dan MarkusOne of the biggest transformations was learning to step back and trust my systems. I stay calmer and more focused now, even when things get hectic.
Julia BorelliI now see networking as a human experience and not a "hollywood" transaction. It suits me much better.
Alex KrispinIt helped me bring more structure to my business, shift my mindset in a positive way, and build a clearer strategy for how I want to grow, both professionally and personally.
Emanuele ClementiI started thinking about networking differently. It's not about pitching myself but about building real relationships. That shift has made reaching out to A&Rs and labels feel much more natural.
Josh BowmanI've never felt more creative than I do now. I'm getting all of the buzzing in my head out of the way before I start my day. I have structure.
Alex KrispinI now find myself exploring new strategies with the same creative curiosity I bring to mixing. And it's already paying off.
Math BishopHis coaching is more reflective than prescriptive, so be ready to think deeply. The clarity it leads to is real.
Eugene DziachekIt really helped having someone who understood the life of an engineer, the industry shorthand and the weird backwards practices, to help break down what was impeding my progress.
Joe GallagherMichael helped me translate internal clarity into a stronger public presence.
Eugene DziachekThis has been the best investment I've ever made in my career. Better than any piece of equipment, any mix or production tutorial.
Alex KrispinIt shines a light on everything you're not doing and gives you a clear path to turn those realizations into actual business practices.
Mike AvenaimIt wasn't just about surface-level strategies; it felt like a deep dive into my habits, values, and mindset.
Julia BorelliI have clear rules instead of having to rethink everything from scratch. Rates, revision policy, how to handle a late project. The decisions are already made.
David Maria TrappNearly 2 years after the coaching program, I've finally crossed the threshold. I'm in a completely different spot than when we first met.
Bobby KnepperOne of the biggest shifts was becoming comfortable with the idea of being a forward-facing business, owning that role and feeling empowered by it.
Joe GallagherThis week I had several really good calls and realized that what I do is genuinely appreciated. Just got confirmation for an album mix: over 10k in revenue.
David Maria TrappMichael gave me the tools to feel comfortable and authentic in marketing myself in a way that I was unsure of how to approach before.
Matt KellerHis experience with social media and marketing allowed my business to quickly expand and reach the customers I was after.
Matthew GenoveseThere are real, tangible ways to generate growth beyond just waiting for someone to recommend you.
Josh GoodeI'd recommend Michael to anyone in mixing. From someone who feels disorganized to those who, like me, had their shit together. Both will leave far more equipped.
James ParrishThe CRM completely changed how I manage relationships. Before, I was hesitant to follow up. Now I have a structured approach that feels authentic.
Matt KellerI have ADHD and I've always used that as a quiet excuse for the chaos in my workflow. This coaching gave me a realistic framework to actually work with how my brain operates.
Ryan DuludeThe biggest help was getting the organization out of my head and into an actual system.
Joe GallagherIt helped me see the things I was already doing right and how they fit into my long-term vision.
Josh BowmanDuring perhaps the most volatile time in my adult life, with a child and an international move, work has felt like my grounding.
Alex KrispinShifting my attention toward strategy and structure doesn't mean compromising the integrity of the art. It can actually elevate it.
Math BishopI'm working with more of the right clients, I'm more confident in my rates, and I have a clearer vision for growing my business.
Matt KellerYou won't feel like you're in the passenger seat anymore hoping that people will reach out. You will become proactive in your business.
Nicholas SetterConfidence in yourself will be the biggest change through this process.
Nicholas SetterIf you're a freelance engineer who finds the business side disproportionately exhausting, that's not a character flaw. It might just mean you need the right systems around you.
David Maria TrappMichael helped me see avenues I had open that I wasn't even aware of.
Joe GallagherI feel a relief of anxieties that I did not realise I had before. It frees up my mental energy to save it for the mixes themselves.
James ParrishMichael trained me in marketing and design applications, which enabled me to stay on top of my marketing without relying on someone else.
Matthew GenoveseMichael flipped my viewpoint on social media and showed me the healthy ways it could be used to connect deeper with humans.
Jon CastelliThe stuff that's holding you back probably isn't your mixing abilities. It's the systems, the mindset, and the habits you've never been taught.
Ryan Dulude
Hi, I'm Michael.
I built this because too many talented engineers are trying to build serious careers with no real support on the business side.
What drew me in was not just music. It was the pattern underneath it. Why some engineers built stable careers while others stayed stuck in stress, inconsistency, and undercharging for years.
So I studied it. The numbers. The habits. The systems. The positioning decisions. The emotional blocks. The hidden ways people keep themselves small.
That became The Business of Mixing. A practical, mixing-specific system for engineers who want the business to finally make sense.
Have a question? Message my team on Instagram. We respond to every message.
Built from thousands of real conversations with audio professionals, not generic coaching theory.
You can keep hoping the business side sorts itself out.
Or you can build it on purpose.
If your skills should have produced a better career by now, start by finding out what is actually holding that career back.
Get your Business Reality CheckNeed a personalized plan? Book a Strategy Call.
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