The Business of Mixing
You are good at mixing.
Now build the career that should come with it.
Most engineers were taught signal flow, compression, and critical listening. Almost nobody taught them how to build the business around their craft. I help mix engineers strengthen pricing, positioning, outreach, systems, and decision-making so the career stops feeling fragile.
Featured on
Mix with the Masters
Progressions Podcast
Conversations Podcast
Mixing Music Podcast
Trusted by 20,000+ mix engineers, producers, and mastering engineers, including
The real problem
Your skills should have produced a better career by now.
That is the tension most mix engineers live with. They have spent years learning the craft. They can hear what others miss. They have done the hard part. But the money is uneven, the outreach is inconsistent, the positioning is blurry, and the whole business runs on memory, hope, and last-minute effort.
Sound familiar?
You know you are undercharging
Maybe you did the math. Maybe you felt it in your gut. Either way, the numbers are not working.
You hate self-promotion
You want more visibility, but outreach feels awkward, salesy, or like you are bothering people.
You are busy, but not progressing
You work hard, yet the business still feels like a plateau or a hamster wheel.
Your systems live in your head
No real dashboard. No trusted process. Too much gets tracked mentally.
You are not fully clear on your positioning
Mixer, producer, engineer, editor, mastering. Too many lanes, not enough clarity.
You are tired of feeling reactive
Work slows down, panic rises, outreach starts. Then work picks up, and the cycle repeats.
The Framework
A stable mixing career is not one skill. It is a set of systems working together.
Most engineers do not have one single problem. They have a few weak links creating drag everywhere else. Pricing affects confidence. Positioning affects visibility. Systems affect follow-through. Outreach affects stability. When the chain is weak, the career feels heavier than it should.
The Business of Mixing framework helps you strengthen the business side in a way that fits how engineers actually work. No generic business talk. No guru performance. Just the parts that make the career more reliable.
When one part is weak, the rest get harder to trust.
When the chain gets stronger, the business gets clearer, calmer, and easier to grow.
Choose the level of support that fits where you are.
Some engineers need a diagnosis. Some need someone to look at their exact situation. Some need help building the full infrastructure. Start with the kind of help that matches the problem.
$333/mo for 24 months (1:1 Coaching) • Financing subject to approval • USD
Not sure where to start?
That is normal. Most engineers do not need more advice first. They need help seeing which part of the business is creating the most drag.
What feels most true right now?
Client results
This is what happens when the business side finally clicks.
More clarity. Better rates. Stronger systems. Less guesswork. Less drag.
David Maria TrappMy team can now fully handle project management and client communication without me. That kind of continuity wasn't possible before.
Jon CastelliMichael has a unique way of focusing conversations to tease out the most concise version of you and your brand.
Aidan ThillmannI wasn't learning how to run my own mixing business or find my own network of clients. That's what this changed.
Joe GallagherIt really helped having someone who understood the life of an engineer, the industry shorthand and the weird backwards practices, to help break down what was impeding my progress.
James ParrishI went in wanting a third party to help point out my blind spots, and I got more than that.
Joshua RileyThat confidence in actually tasting what a normal could be has been a game changer because I'm hungry for more and to keep building because I know its possible.
David Maria TrappI went in thinking I needed more motivation or better habits. What I actually needed was structure.
Josh BowmanIf anything, my only complaint would be that it was TOO MUCH value.
Eugene DziachekHis coaching is more reflective than prescriptive, so be ready to think deeply. The clarity it leads to is real.
Joe GallagherOne of the biggest shifts was becoming comfortable with the idea of being a forward-facing business, owning that role and feeling empowered by it.
David Maria TrappThis week I had several really good calls and realized that what I do is genuinely appreciated. Just got confirmation for an album mix: over 10k in revenue.
David Maria TrappMy indie mix rate went from €670 to €860, and my established-act rate from €875 to €1,000.
Shawn ClendeningNo one has ever built anything like this for mixers.
James ParrishI'd recommend Michael to anyone in mixing. From someone who feels disorganized to those who, like me, had their shit together. Both will leave far more equipped.
Nicholas SetterYou won't feel like you're in the passenger seat anymore hoping that people will reach out. You will become proactive in your business.
Josh GoodeThe systems we set up, as well as the mindset training, have truly given me the tools I need to finally transition to mixing full time.
Julia BorelliIt wasn't just about surface-level strategies; it felt like a deep dive into my habits, values, and mindset.
Matt KellerMichael worked with my natural strengths. I didn't have to pretend to be someone I'm not.
Nicholas SetterConfidence in yourself will be the biggest change through this process.
Nathan DantzlerMichael not only helped us define our brand values, but helped us internally sort through our ideas and bring clarity to our vision.
Dan MarkusWith Michael's insights and systems, I see so many opportunities for growth relative to where I was before.
Alex KrispinThis has been the best investment I've ever made in my career. Better than any piece of equipment, any mix or production tutorial.
Mike AvenaimIt shines a light on everything you're not doing and gives you a clear path to turn those realizations into actual business practices.
Dan MarkusThings that used to feel like headaches to manage, my client list, the projects I'm juggling, communications, are much easier now with the systems Michael helped me put in place.
Josh BowmanIt helped me see the things I was already doing right and how they fit into my long-term vision.
Math BishopSome moments felt uncomfortable at first, but they ultimately reignited a part of me I hadn't tapped into in a long time.
Matthew GenoveseFinding a team that specializes in branding clients in the music industry is exceptionally rare.
Emanuele ClementiIt helped me bring more structure to my business, shift my mindset in a positive way, and build a clearer strategy for how I want to grow, both professionally and personally.
Alex KrispinDuring perhaps the most volatile time in my adult life, with a child and an international move, work has felt like my grounding.
Dan MarkusI just had my best ever quarter financially, and my reaction is: with what I've learned, I can do so much better next quarter.
Alex KrispinI've never felt more creative than I do now. I'm getting all of the buzzing in my head out of the way before I start my day. I have structure.
Julia BorelliNot only has my workflow improved, but I've also noticed a significant decrease in stress and overwhelm.
Josh GoodeThere are real, tangible ways to generate growth beyond just waiting for someone to recommend you.
Matt KellerThe CRM completely changed how I manage relationships. Before, I was hesitant to follow up. Now I have a structured approach that feels authentic.
Eugene DziachekMichael helped me translate internal clarity into a stronger public presence.
Daan DuurlandI now have clearer, more structured processes for the business side, which allows me to be much more free and creative during my creative work.
Josh GoodeClosed 2 album deals in 2 days since starting the coaching program. LFG.
Matt KellerI always had this scarcity fear that if I didn't say yes to everything, the phone would never ring again. Now I have the confidence to be more selective.
Joe GallagherThe biggest help was getting the organization out of my head and into an actual system.
Josh GoodeI was surprised at how in-depth we were able to go with addressing my specific needs.
Math BishopI now find myself exploring new strategies with the same creative curiosity I bring to mixing. And it's already paying off.
Math BishopShifting my attention toward strategy and structure doesn't mean compromising the integrity of the art. It can actually elevate it.
Julia BorelliMichael knows when to challenge you, when to offer support, and how to help you uncover insights that lead to real change.
David Maria TrappI have clear rules instead of having to rethink everything from scratch. Rates, revision policy, how to handle a late project. The decisions are already made.
Joe GallagherWhat Michael does is help you build the structure so you can access the opportunities that are probably already there for you.
Nicholas SetterYou may think that you're organized, but there are levels, and you might be surprised how much more efficient you can be.
Joe GallagherMichael helped me see avenues I had open that I wasn't even aware of.
Daan DuurlandInstead of avoiding acquisition for long periods, I now work on it a little bit every day.
Evan HowardMichael was both flexible and insightful on the direction and always had answers to achieve the results we arrived at together.
James ParrishI feel a relief of anxieties that I did not realise I had before. It frees up my mental energy to save it for the mixes themselves.
Aidan ThillmannWe dramatically leveled up my networking mindset, discovered my financial needs, revised my personal brand, and created a plan for finding clients that are meaningful and long-lasting.
Matt KellerI'm working with more of the right clients, I'm more confident in my rates, and I have a clearer vision for growing my business.
Will MelonesI feel like I'm putting my car in neutral and hitting the gas pedal. This call finally showed me what gear to shift into.
David Maria TrappIf you're a freelance engineer who finds the business side disproportionately exhausting, that's not a character flaw. It might just mean you need the right systems around you.
Ryan DuludeTalked to my dad today after the strategy call. He said, "This guy you're working with sounds like an incredibly smart man."
Josh BowmanI've gotten better at separating my self-worth from my rates, which has given me a healthier perspective.
Nicholas SetterLike all investments it may take time to see the results, but you will absolutely see them if you commit to the process.
Matthew GenoveseMichael trained me in marketing and design applications, which enabled me to stay on top of my marketing without relying on someone else.
Jon CastelliMichael flipped my viewpoint on social media and showed me the healthy ways it could be used to connect deeper with humans.
Jon CastelliThe line between personal and business growth began to blur as we aligned on a set of values both should be built upon.
Matthew GenoveseHis experience with social media and marketing allowed my business to quickly expand and reach the customers I was after.
Nathan DantzlerThere is an artistic warmth in how Michael brings ideas to the forefront of his work.
Alex KrispinMichael has led me to find the strongest, most authentic, human version of myself, and it has raised eyebrows in my entire musical community.
Matt KellerThe website now showcases my work in a way that feels honest.
Eugene DziachekOne of the biggest takeaways was learning to treat creativity as a process, iterating without judgment, which completely changed how I do business.
Matt KellerMichael gave me the tools to feel comfortable and authentic in marketing myself in a way that I was unsure of how to approach before.
Julia BorelliWhat I didn't expect, and what I'm incredibly grateful for, was how much mindset work was involved. This turned out to be the most impactful part.
Alex KrispinI now see networking as a human experience and not a "hollywood" transaction. It suits me much better.
Bobby K.Nearly 2 years after the coaching program, I've finally crossed the threshold. I'm in a completely different spot than when we first met.
Joshua RileyReduced a lot of mental clutter, focusing only on things that actually move the business forward. Context switching adds up over time and drains you slowly.
Joshua RileyOutreach is just a habit now. 200 conversations, building tons of relationships. Jan was a $3.5k month, Feb is currently a $3k month. Been able to build up a safety buffer too which I never had.
Mike AvenaimHis ability to structure your strategy, streamline your systems, and simplify all the boring sh*t that usually gets in the way of landing work is next level.
Julia BorelliOne of the biggest transformations was learning to step back and trust my systems. I stay calmer and more focused now, even when things get hectic.
Josh BowmanI started thinking about networking differently. It's not about pitching myself but about building real relationships. That shift has made reaching out to A&Rs and labels feel much more natural.

Hi, I'm Michael.
I built this for a specific reason: too many talented engineers are trying to build serious careers with no real support on the business side.
What drew me in was not just music. It was the pattern underneath it. Why some engineers built stable careers and others stayed stuck in stress, inconsistency, and undercharging for years.
So I studied it. The numbers. The habits. The systems. The positioning decisions. The emotional blocks. The hidden ways people keep themselves small.
That became The Business of Mixing. A practical, mixing-specific system for engineers who want the business to finally make sense.
Have a question? Message my team on Instagram. We respond to every message.
Built from thousands of real conversations with audio professionals, not generic coaching theory.
You can keep hoping the business side sorts itself out.
Or you can build it on purpose.
If your skills should have produced a better career by now, start by finding out what is actually holding that career back.
Get your Business Reality CheckNeed a personalized plan? Book a Strategy Call.