Trusted by Working Pros
Frequently Asked Questions
-
I coach mix engineers on the business side: rates, clients, positioning, systems, and mindset.
The process depends on where you start. Most people begin with the free Rate Reality Check or the Blueprint, then book a Strategy Call when they're ready for direct feedback. From there, some continue into the Elite program for ongoing support.
-
I’m not a mix engineer. That's the point.
For years I worked behind the scenes with mixers like Jon Castelli (Billie Eilish, Harry Styles, SZA), Ruairí O'Flaherty (Taylor Swift, Kendrick Lamar, Lana Del Rey), and Nathan Dantzler (Sabrina Carpenter, Niall Horan, Teddy Swims). What I learned from them wasn't just how to mix. It was how they thought about their work, their clients, and their careers.
Before that, I managed creative researchers and designers. I built teams, systems, and processes for creative professionals. The skills that make businesses work aren't unique to audio. They're universal. Pricing, positioning, client management, systems thinking. I've done this work across industries, then brought it to mixing.
Here's why not being an engineer is an advantage: I'm not going to get distracted by your plugin chain. I don't care about your compression settings. I care about why you're charging $300 when you should be charging $800. I care about why you have zero follow-up system. I care about why your positioning is so vague that clients can't tell what you actually do.
Mix engineers who coach other engineers often can't help themselves. They end up talking shop. The conversation drifts to techniques, to gear, to creative decisions. That's fun. It's not business coaching.
I see the business clearly because I'm not inside the craft. That distance is the value.
-
Depends on where you're starting, but common outcomes include:
- Raising rates 2-3x within weeks
- Going from inconsistent to steady client flow
- Finally firing bad clients without panic
- Getting clear on positioning so the right people find you
- Feeling like you're running a business instead of surviving one
-
Most mixing coaches teach mixing. I don't.
I focus exclusively on the business side—the 70% that most engineers avoid because it doesn't feel like "real work." I also speak from experience, not theory. I've made these mistakes. I've fixed them. And I've helped hundreds of others do the same.
-
Let's do the math.
If you're undercharging by $200/mix and doing 4 mixes a month, that's $800/month you're leaving on the table. In 6 months, that's $4,800. In a year, $9,600.
The Strategy Call is $350.
Every month you wait is another month of:
- Undercharging for work you're great at
- Chasing clients who don't value you
- Running the same patterns that got you stuck
- Watching peers pass you while you "figure it out"
The cost of waiting isn't $350. It's the $10k+ you're losing every year because you haven't fixed this yet.
You've been "figuring it out" for how long now? The experiment has enough data.
-
No. A manager takes a cut and handles your business for you. I teach you how to handle it yourself—so you don't need a manager, or so you're ready when the right one shows up.
-
Not primarily. I focus on fundamentals: rates, positioning, client systems, outreach, and mindset. Social media can amplify what's working, but it can't fix a broken foundation.
-
Start with the blog. Read the "Start Here" post. Run the free Rate Reality Check. If it resonates, book a Strategy Call.