The Business of Mixing
You do not have a mixing business.
You have a skill that gets paid when work shows up.
A real business runs on systems. Most mix engineers were never taught how to build them. I help you create the pricing, positioning, outreach, workflow, and structure that turn mixing from a talent into a stable career.
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Mixing Music Podcast
Trusted by 20,000+ mix engineers, producers, and mastering engineers, including
The real problem
Most mix engineers are not stuck because they lack talent.
They are stuck because the business side is running on instinct, inconsistency, and hope. That can work for a while. Then the stress builds, the money stays uneven, and the career gets harder to trust.
Sound familiar?
Most mixers are plagued with a wide range of problems.
Undercharging
Charging what feels safe instead of what supports the life and career you actually want.
Unclear positioning
No strong answer for why artists should choose you over someone else.
Reactive outreach
Only reaching out when work gets quiet.
Constant motion, no momentum
Always busy. Never actually ahead.
No financial visibility
No clear sense of where the money goes or what the business really needs.
Poor mindset
Thinking like a freelancer waiting to be chosen instead of a business owner building something.
The Framework
I built The Business of Mixing framework to help mixers grow their business with certainty.
Most engineers have a few pieces in place. Very few have the full chain working together. That is why even talented people can still feel scattered, underpaid, overworked, or unclear about what to fix next.
When even one of these is weak, the rest become unstable.
When they start working together, everything gets clearer.
The framework
Choose the level of support that fits where you are.
$333/mo for 24 months (1:1 Coaching) • Financing subject to approval • USD
Not sure where to start?
Tell me where you are. I'll tell you what to do next.
Where are you right now?
Client results
This is what changes when the systems are in place.
Real results from engineers who built the business around their craft.
Jon CastelliMichael has a unique way of focusing conversations to tease out the most concise version of you and your brand.
Nicholas SetterYou may think that you're organized, but there are levels, and you might be surprised how much more efficient you can be.
Alex KrispinThis has been the best investment I've ever made in my career. Better than any piece of equipment, any mix or production tutorial.
Matthew GenoveseFinding a team that specializes in branding clients in the music industry is exceptionally rare.
Emanuele ClementiIt helped me bring more structure to my business, shift my mindset in a positive way, and build a clearer strategy for how I want to grow, both professionally and personally.
Nicholas SetterYou won't feel like you're in the passenger seat anymore hoping that people will reach out. You will become proactive in your business.
Shawn ClendeningNo one has ever built anything like this for mixers.
Evan HowardMichael was both flexible and insightful on the direction and always had answers to achieve the results we arrived at together.
Matt KellerI always had this scarcity fear that if I didn't say yes to everything, the phone would never ring again. Now I have the confidence to be more selective.
Matt KellerThe website now showcases my work in a way that feels honest.
James ParrishI feel a relief of anxieties that I did not realise I had before. It frees up my mental energy to save it for the mixes themselves.
Joe GallagherMichael helped me see avenues I had open that I wasn't even aware of.
Joe GallagherIt really helped having someone who understood the life of an engineer, the industry shorthand and the weird backwards practices, to help break down what was impeding my progress.
Matthew GenoveseHis experience with social media and marketing allowed my business to quickly expand and reach the customers I was after.
Matt KellerI'm working with more of the right clients, I'm more confident in my rates, and I have a clearer vision for growing my business.
Joe GallagherThe biggest help was getting the organization out of my head and into an actual system.
Joshua RileyOutreach is just a habit now. 200 conversations, building tons of relationships. Jan was a $3.5k month, Feb is currently a $3k month. Been able to build up a safety buffer too which I never had.
Josh BowmanIt helped me see the things I was already doing right and how they fit into my long-term vision.
Julia BorelliOne of the biggest transformations was learning to step back and trust my systems. I stay calmer and more focused now, even when things get hectic.
Will MelonesI feel like I'm putting my car in neutral and hitting the gas pedal. This call finally showed me what gear to shift into.
Matthew GenoveseMichael trained me in marketing and design applications, which enabled me to stay on top of my marketing without relying on someone else.
Math BishopShifting my attention toward strategy and structure doesn't mean compromising the integrity of the art. It can actually elevate it.
Julia BorelliWhat I didn't expect, and what I'm incredibly grateful for, was how much mindset work was involved. This turned out to be the most impactful part.
Alex KrispinI've never felt more creative than I do now. I'm getting all of the buzzing in my head out of the way before I start my day. I have structure.
Julia BorelliMichael knows when to challenge you, when to offer support, and how to help you uncover insights that lead to real change.
Jon CastelliThe line between personal and business growth began to blur as we aligned on a set of values both should be built upon.
James ParrishI went in wanting a third party to help point out my blind spots, and I got more than that.
Josh BowmanIf anything, my only complaint would be that it was TOO MUCH value.
Matt KellerMichael gave me the tools to feel comfortable and authentic in marketing myself in a way that I was unsure of how to approach before.
Ryan DuludeTalked to my dad today after the strategy call. He said, "This guy you're working with sounds like an incredibly smart man."
Josh BowmanI've gotten better at separating my self-worth from my rates, which has given me a healthier perspective.
Julia BorelliNot only has my workflow improved, but I've also noticed a significant decrease in stress and overwhelm.
Matt KellerThe CRM completely changed how I manage relationships. Before, I was hesitant to follow up. Now I have a structured approach that feels authentic.
Alex KrispinI now see networking as a human experience and not a "hollywood" transaction. It suits me much better.
Dan MarkusI just had my best ever quarter financially, and my reaction is: with what I've learned, I can do so much better next quarter.
Joshua RileyReduced a lot of mental clutter, focusing only on things that actually move the business forward. Context switching adds up over time and drains you slowly.
Josh GoodeI was surprised at how in-depth we were able to go with addressing my specific needs.
Alex KrispinDuring perhaps the most volatile time in my adult life, with a child and an international move, work has felt like my grounding.
Josh BowmanI started thinking about networking differently. It's not about pitching myself but about building real relationships. That shift has made reaching out to A&Rs and labels feel much more natural.
James ParrishI'd recommend Michael to anyone in mixing. From someone who feels disorganized to those who, like me, had their shit together. Both will leave far more equipped.
Matt KellerMichael worked with my natural strengths. I didn't have to pretend to be someone I'm not.
Julia BorelliIt wasn't just about surface-level strategies; it felt like a deep dive into my habits, values, and mindset.
Jon CastelliMichael flipped my viewpoint on social media and showed me the healthy ways it could be used to connect deeper with humans.
Josh GoodeThere are real, tangible ways to generate growth beyond just waiting for someone to recommend you.
Daan DuurlandI now have clearer, more structured processes for the business side, which allows me to be much more free and creative during my creative work.
Math BishopI now find myself exploring new strategies with the same creative curiosity I bring to mixing. And it's already paying off.
Dan MarkusWith Michael's insights and systems, I see so many opportunities for growth relative to where I was before.
Daan DuurlandInstead of avoiding acquisition for long periods, I now work on it a little bit every day.
Joshua RileyThat confidence in actually tasting what a normal could be has been a game changer because I'm hungry for more and to keep building because I know its possible.
Eugene DziachekOne of the biggest takeaways was learning to treat creativity as a process, iterating without judgment, which completely changed how I do business.
Dan MarkusThings that used to feel like headaches to manage, my client list, the projects I'm juggling, communications, are much easier now with the systems Michael helped me put in place.
Mike AvenaimHis ability to structure your strategy, streamline your systems, and simplify all the boring sh*t that usually gets in the way of landing work is next level.
Josh GoodeThe systems we set up, as well as the mindset training, have truly given me the tools I need to finally transition to mixing full time.
Mike AvenaimIt shines a light on everything you're not doing and gives you a clear path to turn those realizations into actual business practices.
David TrappThis week I had several really good calls and realized that what I do is genuinely appreciated. Just got confirmation for an album mix: over 10k in revenue.
Joe GallagherWhat Michael does is help you build the structure so you can access the opportunities that are probably already there for you.
Nathan DantzlerThere is an artistic warmth in how Michael brings ideas to the forefront of his work.
Eugene DziachekHis coaching is more reflective than prescriptive, so be ready to think deeply. The clarity it leads to is real.
Aidan ThillmannWe dramatically leveled up my networking mindset, discovered my financial needs, revised my personal brand, and created a plan for finding clients that are meaningful and long-lasting.
Nathan DantzlerMichael not only helped us define our brand values, but helped us internally sort through our ideas and bring clarity to our vision.
Josh GoodeClosed 2 album deals in 2 days since starting the coaching program. LFG.
Joe GallagherOne of the biggest shifts was becoming comfortable with the idea of being a forward-facing business, owning that role and feeling empowered by it.
Nicholas SetterLike all investments it may take time to see the results, but you will absolutely see them if you commit to the process.
Math BishopSome moments felt uncomfortable at first, but they ultimately reignited a part of me I hadn't tapped into in a long time.
Alex KrispinMichael has led me to find the strongest, most authentic, human version of myself, and it has raised eyebrows in my entire musical community.
Nicholas SetterConfidence in yourself will be the biggest change through this process.
Bobby K.Nearly 2 years after the coaching program, I've finally crossed the threshold. I'm in a completely different spot than when we first met.
Aidan ThillmannI wasn't learning how to run my own mixing business or find my own network of clients. That's what this changed.
Eugene DziachekMichael helped me translate internal clarity into a stronger public presence.

Hi, I'm Michael.
First things first, I'm not a mixer who backed into business coaching. I built this on purpose.
I grew up equally drawn to art and business. Design taught me how to see systems, patterns, and breakdown points clearly. Music gave me the world I wanted to apply that to.
For years, I observed how top engineers actually operate: how they price, filter clients, build trust, stay calm, and create consistency. Since 2019, I've translated those patterns into a system mix engineers can actually use.
The Business of Mixing is the result.
Have a question? Message my team on Instagram. We respond to every message.
You can keep waiting for work.
Or you can build a business that generates it.
Get your Business Reality CheckReady for personalized help? Book a Strategy Call ($400) or Message my team on Instagram.