How the call runs
- 1
Set the agenda
You name the top three things you want from the hour. Everything else gets shaped around that.
- 2
Map the current state
Services, rates, project volume, where work comes from, and how much capacity you actually have.
- 3
Model the numbers
Survival, baseline, stable, and ideal — adjusted for taxes, time off, slow periods, and realistic monthly output.
- 4
Diagnose the constraint
One primary bottleneck, named clearly: foundation, identity, offer, growth, or operations.
- 5
Build the plan
Next 7 days, 30 days, and 90 days. One metric to watch and one thing to stop doing.
Who this is for
Most engineers who book see themselves in one of these.
The beginner with no pipeline
"I’m trying to build this from scratch."
Numbers to aim at, a positioning to start from, and the first 30 days of outreach.
The working generalist
"I do mixing, mastering, production, sometimes engineering."
A clear answer to what the business should be known for, and what to stop doing.
The established mixer with a ceiling
"I’m working but the bigger clients aren’t coming."
A market-entry plan: positioning, proof, and relationship-building before people need you.
The studio- or manager-dependent mixer
"Most of my work comes through one person or place."
A map of what you own vs. what you’re dependent on, and what to build to own demand.
The volume-based engineer
"I’m busy but the rates and offers are scattered."
A specialized offer, a defensible rate, and an outreach system you can run weekly.
Common questions
$400
- 60-minute working session
- Diagnosis of your primary constraint
- Financial model: rates, capacity, monthly target
- Prioritized 30 / 60 / 90 day plan
- Recording, transcript, and notes
No pitch. No pressure. Just a clear plan for what to do next.
Have a question first? Message my team on Instagram. Not ready for a call? Start with the Business Reality Check ($75).