Question 1

What's the difference between this and just doing the course + a few Strategy Calls?

Accepted Answer

Strategy Calls diagnose. The course gives you the system to build yourself. Coaching covers the same full system as the course, but weighted where you most need depth. It's custom to your specific numbers, network, and pipeline, and built alongside someone who's done this hundreds of times. Plus between-session support: you can text me when you're about to send a rate to a new client and get real-time guidance, or work through the big hard decisions as they show up.

Question 2

Who is this for?

Accepted Answer

Engineers who want this fixed, not just explained. You're tired of figuring it out alone and you want the fastest path to real change. This is not a fit for everyone. I only take on engineers I believe I can genuinely help.

Question 3

What specifically do I get that I couldn't get myself?

Accepted Answer

The ability to catch self-sabotage as it happens. The course can teach you about the Confidence Gap. Only coaching can say 'you're doing it right now, in this conversation, when you just said I probably shouldn't charge that much.' The custom artifacts are built for your specific business, not templated.

Question 4

Is it worth $8,000?

Accepted Answer

If we restructure your rates and you're charging $250 more per project at 3 projects a month, you've made it back in under a year. And you keep earning at that level. But honestly, the engineers who get the most out of this aren't doing math. They're tired of being stuck.

Question 5

What happens if my situation changes mid-program?

Accepted Answer

We adjust. New clients, lost clients, life events. The whole point is that this is built around your real life, not a fixed curriculum. That's why it's coaching, not a course.

Question 6

What happens after the 8 weeks?

Accepted Answer

You keep everything we build. Permanently. Rate cards, outreach scripts, scope documents, revision policies. And the relationship continues: event invites, early access to new tools, and a direct line when you need it.

Question 7

What does week 2 look like vs. week 7?

Accepted Answer

Week 2 is loud and structural. We tear apart how you price, rebuild it as a tiered offer, and you're drafting your Offer Ladder while we're still on the call. Week 7 is quieter and rhythmic. You're running a weekly cadence, the pipeline tracker is filling itself, and the work is less about discovery and more about consolidation. Early weeks build artifacts. Late weeks build the habits that make the artifacts hold.

Question 8

What results have other engineers seen?

Accepted Answer

Engineers regularly see higher close rates, restructured pricing, and stronger pipelines within weeks. One client closed 2 album deals in 2 days. Another had his best financial quarter ever. See more at /results.

Question 9

Do you offer financing?

Accepted Answer

Yes. Payment plans available through Affirm and Klarna, with terms up to 36 months. That's as low as roughly $222/mo.

Question 10

What if I already did a Strategy Call?

Accepted Answer

$100 from your Strategy Call applies toward coaching.

Question 11

What if I'm not ready to buy anything yet?

Accepted Answer

Start with the blog. It's where most people realize I'm speaking their language. Read a few posts, see if the way I think about this career matches how you experience it, and go from there.

Have someone build this with you, not just hand you a plan.

The full system, weighted where you most need it.

Numbers and pricing

Network and pipeline

Rhythm and maintenance

Common questions