Program Structure

• Duration: 12 weeks of 1:1 coaching

• Session Length: 60-90 minutes, weekly

• Schedule: Same day/time each week for consistency

• Format: Private video calls with direct access between sessions

• Weekly Time Commitment: 1-4 hours per week for assignments and implementation between sessions

Investment & Payment

• Program Cost: $8,000

• Cash Discount: $7,500 if paying via direct transfer

• Financing Options: Third-party financing available (Klarna, Affirm) up to 3 years

• Payment Philosophy: Price filters for serious commitment - this isn't for people "testing the waters"

What's Included

Core Coaching (Weeks 1-9)

• Mindset and financial management

• Systems and process optimization

• Outreach and relationship building

• Brand positioning and strategy

• Custom templates and frameworks built together

• Weekly assignments which include both reflection exercises and implementation tasks

Major Deliverable: Professional Website (Weeks 10-12)

• Complete custom website build (valued at ~$3,000)

• Built together after 9 weeks of strategy work

• Reflects your authentic positioning and attracts ideal clients

• Includes copywriting, design, and technical setup

Who This Works For

You're Ready If:

• You have an existing income stream (even if inconsistent)

• You're willing to do difficult work and implement strategies

• You want business systems, not just creative advice

• You can commit to showing up consistently for 12 weeks

• You're past the "I'll see how it goes" mindset

You're Not Ready If:

• You've never made money in your field

• You're looking for a passive solution

• You want guaranteed outcomes without doing the work

• You can't afford the investment without financial strain

• You're planning major life changes during the 12 weeks

Common Concerns Addressed

"Is this another BS coaching program?"

• No fluff or motivational speaking

• Tactical frameworks with proven results

• Focus on business systems, not just mindset

• Michael has 25+ years of design/business experience

• Clear deliverables including professional website

"Will this work for my specific situation?"

• Program adapts to your business model and goals

• Whether you need consistency, higher-level clients, or both

• Addresses real challenges: pricing, boundaries, client acquisition

• Builds on what's already working rather than starting over

"What kind of results should I expect?"

• Rate increases of 25% minimum are standard

• Better systems that save hours per week

• Full client pipeline through relationship building

• Professional web presence that converts

Note: No guarantees - your implementation determines results

Scheduling & Logistics

• Flexible start dates available

• Can work around travel with advance planning

• Sessions can be rescheduled with notice

• Program maintains momentum even with occasional breaks

The Selection Process

• Michael works with only 4 people per month maximum

• Mutual fit assessment - this isn't just about your ability to pay

Questions to Ask Yourself Before Your Call

1. Am I ready to invest 12 weeks of focused effort?

2. Do I have 1-4 hours per week for assignments on top of our sessions?

3. Do I have the financial capacity without creating stress?

4. Am I past the "hoping it works out magically" phase?

5. Do I want business guidance more than creative validation?

6. Can I handle honest feedback about what needs to change?

What to Prepare for Your Call

• Your current business challenges and goals

• Your existing income/client situation

• Your availability for weekly sessions (specific days and times that work for you between 10-6pm PST)

• Any specific concerns about the investment

• Questions about how the program applies to your situation

Red Flags - When NOT to Book a Call

• You're "just exploring options"

• You want to "think about it after a vacation"

• You're expecting Michael to convince you it's worth it

• You can't start within the next 2-4 weeks

• You're looking for a cheaper alternative to figure out first

Bottom Line

This program is for established mix engineers who want to systematize their business, increase their rates, and attract better clients. It's not for beginners or people hoping for magic solutions. The investment is significant because the transformation is significant - but only if you do the work.