My Origin Story

It started with Green Day - Dookie album and a pirated copy of Photoshop.

At 14, while other kids were just listening to music, I was fascinated by how bands presented themselves - their logos, their websites, their entire visual identity. Music wasn't just about sound; it was a complete artistic vision. This realization set me on a path that would define my career, starting with designing MySpace pages and t-shirts for local bands in my hometown.

For years, I lived in parallel worlds. By day, I was immersed in design, teaching myself the visual language that would become my foundation. By night, I was deep in the local music scene - playing in bands, designing for bands and lugging my Presonus Firepod around town recording bands. Each role taught me something different about how artists think, work, and grow.

The lines between these worlds started to blur. I noticed how visual elements shaped the way people perceived sound, how brand identity influenced the entire listening experience. This wasn't just theory - I was living it, experiencing it from every angle. From designing my first band logo to producing funk bands to touring as a creative director, I was building a unique perspective on the relationship between visual identity and sonic art.

Then life intervened. After losing my mom in 2014, I channeled my grief into two albums - BLOOM (2015) and BIRDS (2018). These projects taught me something profound: our internal narratives shape everything we create. The way we see ourselves, our story, our place in the world - it all comes through in our work, whether we're conscious of it or not.

The real turning point came in January 2020. I was working with mix engineer Jon Castelli on his brand, but our conversations kept expanding beyond logos and websites into deeper territory - creative process, business strategy, personal narrative. That's when everything clicked: you can't just design a beautiful solution for a foundation that needs work. It's like trying to mix a song that hasn't been properly recorded - you have to address the source.

This insight transformed my approach. With a background in design - a profession that requires constantly learning new domains and understanding different perspectives - and experience in music from multiple angles, I realized I could have a unique impact. I could help artists and audio professionals navigate both the technical and emotional aspects of their journey.

Today, my work sits at the intersection of pro audio brands and the professionals who use them. I help companies translate technical excellence into emotional resonance, and I guide professionals in aligning their inner vision with their outer expression. What started with designing MySpace pages for local bands has evolved into something much deeper: creating meaningful connections that drive authentic growth on both sides of the industry.

In some ways, I'm still doing what I did at 14 - helping musicians shape how they're perceived. The tools are just different now. Every experience - from that first Green Day album to processing grief through music to working with Grammy-winning engineers - has shaped my understanding of what it takes to succeed in creative fields. It's never just about the output. It's about understanding yourself, your story, and how you want to show up in the world.

Sometimes it takes someone who's navigated both the visual and sonic landscapes to help you see the full picture.