The Many Types of Logos

Symbols

  • Icon
    Example: Apple – A simple apple shape with a bite taken out, instantly recognizable worldwide.

  • Abstract
    Example: Nike – The iconic swoosh that represents motion and ambition without depicting a real object.

  • Mascot
    Example: KFC – The Colonel mascot that personifies the brand and adds a human touch.

Typography-Based Logos

  • Wordmark
    Example: Google – The brand name styled in a distinctive and colorful font.

  • Monogram (Letter mark)
    Example: HBO – Initials styled in a bold typeface to represent the brand concisely.

  • Letterform
    Example: McDonald’s – The single, iconic “M” that has become synonymous with the brand.

Combination Logos

  • Combination Mark
    A logo that combines text with an abstract symbol to reinforce brand identity.

Creative & Adaptable Logos

  • Dynamic Mark
    A logo that changes styles, patterns, and colors but remains recognizable.

Classic Logos

  • Emblem
    Text enclosed within a graphic.