I decided to work with Michael after a few years as a freelance producer and mixer where that work wasn't quite providing enough to be my full-time job. I felt frustrated that I couldn't seem to make the jump.
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What they installed
Things that used to feel like headaches to manage, like my client list, the various projects I'm juggling, and communications are much easier now with the systems he's helped me put in place.
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Now
I just had my best ever quarter financially — and my reaction after doing this program is: with what I've learned, I can do so much better than this next quarter.
There were parts of how I ran my business that were not clearly outlined or defined, which without me noticing at the time created small anxieties along the way that can build.
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What they installed
Michael helped me evaluate every aspect of my process, large and small, and refine it all in a way that helped me be more efficient and consistent in every step.
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Now
Now having a clear understanding of every step of my process, I feel a relief of anxieties that I did not realise I had before. It frees up my mental energy to be able to save it for when I am performing the mixes themselves.
I approached Michael because I wanted help to make acquisition and organisation feel less burdensome.
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What they installed
I've developed systems that make acquisition and management happen more naturally. I find them less intimidating now.
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Now
Instead of avoiding these tasks for long periods or only addressing them when it's too late, I now work on them a little bit every day. I'm much more free and creative during my creative work.
I was busy but reactive. Work was coming in, but nothing felt predictable or solid. I was constantly putting out fires, decisions piled up, and I could feel that starting to affect things outside the business too.
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What they installed
What I actually needed was structure. External, clearly defined structure that other people could help me hold.
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Now
My indie mix rate went from €670 to €860, and my established-act rate from €875 to €1.000. My team can now fully handle project management and client communication without me.
I was sitting around waiting for my phone to buzz with the next mix client. My mixing abilities were growing every day, but my business had completely plateaued.
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What they installed
Learning the difference between operating as a technician versus an owner completely rewired how I think about my career.
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Now
My business confidence went from a 3 out of 10 to an 8. I have ADHD and this coaching gave me a realistic framework to actually work with how my brain operates.
A
Anonymous Mixing Engineer
$250 → $450–800 per mix
Before
I was hating my day job, didn't know how to get new clients, and wanted to quit and get back to mixing full time. My business confidence was a 4 out of 10.
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What they installed
The biggest "holy shit, this works" moment was outreach. I had been looking in all the wrong places: social media, website redesigns, new pictures, marketing. Starting to do outreach whenever I had time helped me find new clients who then referred me to their peers.
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Now
My rates went from $250–300 a mix to $450–800. My monthly income went from $500 to $1,200. My confidence is now a 9 out of 10.
Josh GoodeMixing & Mastering Engineer, Los Angeles
2 album deals in 2 days
Before
So much of our credibility relies on reputation and word of mouth. I was waiting for someone to recommend me to my next potential client.
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What they installed
The systems we set up for managing my work, as well as the training he brought me through regarding my mindset towards this career, have truly given me the tools I need to finally transition to mixing full time.
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Now
I have seen success in connecting with new clients, as well as greater confidence in closing deals and selling my value as a mixer. Closed 2 album deals in 2 days since starting the coaching program.
I always had this scarcity fear that if I didn't say yes to everything, the phone would never ring again. I was hesitant to follow up with people because I didn't want to come across as annoying or desperate.
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What they installed
The CRM system Michael implemented completely changed how I manage relationships. Our website redesign was subtle but powerful.
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Now
I'm working with more of the right clients, I'm more confident in my rates, and I have a clearer vision for growing my business while maintaining the work-life balance that lets me continue spending more time with my family.
After years in the music industry, my business had become stagnant. I had let a lot of my network contacts dry up and the confidence to rebuild it all again was waning.
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What they installed
Creating a digital template to help get the organization out of my head and into an organized system. I had gotten used to doing scheduling, follow-ups, and networking mostly in my head.
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Now
Becoming comfortable with the idea of being a forward-facing business — owning that role and feeling empowered by it. The whole process has made a huge difference in how I work and how I approach my career.
I had a solid handle on the actual mixing part of my job, but I knew I needed to sharpen my business skills — especially in organization, networking, and development.
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What they installed
Setting up a CRM to track conversations, organize contacts, and keep tabs on current and upcoming projects. More clarity on refining my pricing and creating better systems for talking to potential clients.
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Now
The biggest shifts for me were in mindset and confidence. I've gotten better at separating my self-worth from my rates. Networking isn't just about pitching myself but about building real relationships — that shift made reaching out to A&Rs and labels feel much more natural.
I saw in this the opportunity to grow into what I believe I'm capable of. We found pinholes, we found gashes in how I was holding my work together.
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What they installed
Plans that encompass the reality of life. I'm getting all of the buzzing in my head out of the way before I start my day. I have structure. I'm obeying my schedule.
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Now
During perhaps the most volatile time in my adult life, with a child and an international move, work has felt like my grounding. I've never felt more creative than I do now — thinking and building towards a more robust future.
In an industry where so much of the focus is placed on the art and craft, it's easy to overlook the business side of things.
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What they installed
Shifting my attention toward strategy and structure doesn't mean compromising the integrity of the art, and can actually elevate it.
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Now
I've started to build systems that highlight the work I pour so much into. Some moments felt uncomfortable at first, but they reignited a part of me I hadn't tapped into in a long time.
I'd been relying on the same clients to give me work and knew I needed ways to expand my business and mindset so I had control and stopped getting stuck. I was undervaluing myself to incentivize people to work with me — which only perpetuated working on lower-level material. I thought I was organized, but my business felt scattered.
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What they installed
Doing every step of the work and committing to it. I was surprised how much more efficient I could be — and found aspects of my business I'd been completely neglecting.
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Now
Confidence in myself was the biggest change through this process. I no longer feel aimless in my approach. I don't feel like I'm in the passenger seat anymore hoping people will reach out. I've become proactive in my business.
I went into this with zero expectations. Nobody enjoys confronting the stuff that brings up uncomfortable feelings — but if you're willing to, I truly believe you can get better.
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What they installed
It shines a light on everything you're not doing and gives you a clear path to turn those realizations into actual business practices.
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Now
His ability to help structure your strategy, streamline your systems, and simplify all the boring sh*t that usually gets in the way of landing work, is next level. If you're serious about getting better at what you do, do this.
It doesn't stay in the studio
Partners notice. Families feel it. This matters to me more than anything.
He navigates running his work with clarity and strong organization that feels like it's elevated his business overall.
He is less anxiously attached to his mix desk and is willing to step away from work to be present with me and our two year old son. The work he put in with you has shifted the dynamic of our family for the better.
The biggest difference I've noticed is his motivation and outlook on the future. His biggest takeaway is knowing his worth, where he can take this and how to do it.
He's been much more driven and confident about his business and abilities. Being able to see things come into fruition excites him and it pours into his role as a father and husband.
Rather than spinning his wheels unsure of where to put his energy, he has clarity in his priorities at any point during the week.
Professionally, he's been provided so many new tools to do this more efficiently and effectively.
Jonathan has stepped into his voice as an engineer & business. There's a real sense of confidence and ownership in his creative choices.
He's developed a workflow that supports both his efficiency and creativity, and it shows in the consistency of his work.
Ready to see what changes for you?
I've watched people build careers they couldn't have dreamed of. Not because of a trick. Because they committed, got honest about what wasn't working, and did the work.
