This is for you if:
- You are tired of waiting for word of mouth.
- You undercharge because the math is unclear.
- You avoid outreach because it feels awkward.
- You do not know what you should be known for.
- You have clients, but no real pipeline.
- You want better-fit clients, not just more random inquiries.
- You want to build the business yourself, but need the structure.
What you build
This is not just information to watch. It is a guided build. By the end, you should have the core business infrastructure most engineers are missing:
- A clear picture of what is and is not working
- A realistic monthly revenue target
- A rate floor
- A tiered offer structure
- A clearer positioning direction
- A prospect and relationship map
- Outreach and follow-up scripts
- A pipeline tracker
- A client process outline
- A weekly owner rhythm
- A 20-Day Business Sprint to run it for real
The course moves through the full system.
Diagnose where you stand
Score the five areas of business health with the Business Reality Check, and see where the pressure is actually coming from.
Shape your numbers and offer
Build the math under your rates, capacity, and monthly targets, then turn it into a tiered offer with real boundaries.
Position yourself
Make it easy for the right clients to understand what you do, why it matters, and when you are the right fit.
Grow the pipeline
Find better-fit prospects, run real outreach and follow-up, and move conversations to booked work without becoming pushy.
Run the work
Create the client and project systems that protect every project after someone says yes, instead of living in your head.
Run the 20-Day Business Sprint
Put the whole system into motion: twenty days of real reps, weekly reviews, and a final read on what actually changed.
This is not a course about becoming someone else.
You do not need to become loud, fake, aggressive, or salesy. The goal is to make the business side clear enough that you can show up with less panic and more consistency. Most engineers do not need more pressure to work harder. They need a better system for deciding what work matters.
Common questions
Starting at $42/mo
$1,500 total. Financing available, subject to approval. Coming soon. Join the waitlist to be notified when enrollment opens.
- Interactive self-paced lessons
- Builds: your library of business assets
- Pricing, positioning, outreach, pipeline, and operations
- A weekly owner rhythm and a 20-Day Business Sprint
- Built specifically for mix engineers
Have a question? Message my team on Instagram.